Whether you’re trying to sell your home for top dollar, stage a model home or just enhance your current living space, Rutherford Lane Design helps you put your best foot forward.
GET IN TOUCHRutherford Lane Design was founded by Taylor Wroolie following his move to South Carolina from the Napa Valley.
Drawing on his background in product development and design at Restoration Hardware, he established the studio with a focus on helping properties present at their highest potential within Greenville's active real estate market.
Today, Rutherford Lane works with homeowners and builders to prepare homes for sale through a range of services, such as staging and furnishing model homes, consulting on selections for spec builds, and advising private clients on how to best position their homes prior to listing.
From home styling to spec home selections and everything in between, every project begins with a thoughtful consideration of layout, scale, and detail.
We partner with builders and developers to stage model and spec homes that showcase each property’s full potential. Through carefully considered furnishings, styling, and attention to detail, we create environments that resonate with prospective buyers and help our clients achieve the strongest possible market position.
Find Out MoreWhile our design aesthetic is adaptable, certain principles remain constant: harmony in palette, balance, thoughtful layers of texture, and meticulous attention to detail. We work closely with clients to incorporate their personal style while refining and elevating each space, creating interiors that are sophisticated, functional, and beautifully considered.
Find Out MoreOur pre-sale consultations provide homeowners with a detailed roadmap for preparing their property for market, with recommendations ranging from furniture placement and styling to repairs, maintenance, and cosmetic updates. By highlighting a home’s strengths and addressing potential distractions, we help clients present their property with confidence and maximize its appeal to prospective buyers.
Find Out MoreWe furnish rental properties with a balance of style, functionality, and long-term value in mind. From furniture and décor to essential household items, every selection is thoughtfully chosen to create a welcoming and comfortable environment while maximizing the impact of each investment dollar. With an emphasis on durability, comfort, and ease of maintenance, we help transform properties into fully furnished homes that are designed to perform for years to come.
Find Out MoreWe furnish rental properties with a balance of style, functionality, and long-term value in mind. From furniture and décor to essential household items, every selection is thoughtfully chosen to create a welcoming and comfortable environment while maximizing the impact of each investment dollar. With an emphasis on durability, comfort, and ease of maintenance, we help transform properties into fully furnished homes that are designed to perform for years to come.
Find Out MoreRooms that leave an impression without feeling unfamiliar and resonate with a broad range of buyers.
Explore ServicesGuided by a former Restoration Hardware designer, we prioritize both form and function for viewing spaces with the perspective of potential buyers.
With an understanding of diverse style preferences, we thoughtfully curate furnishings and accessories that appeal to a broad audience. Our goal is to create spaces that are memorable yet familiar, allowing prospective buyers to form an immediate connection to the home and easily envision it as their own.
Tell us more about your project and we’ll present our plan. Let’s get in touch!
